$18.8M O’Reilly Automotive spam text messages class action settlement

O’Reilly Automotive has agreed to pay an $18.8 million class action settlement to resolve claims that it sent unwanted text messages to consumers whose telephone numbers were on the National Do Not Call Registry without their consent.

The O’Reilly Automotive settlement benefits consumers in the United States whose telephone numbers were registered on the National Do Not Call Registry for at least 30 days and who received more than one text message from or on behalf of O’Reilly Automotive within a 12-month period after the telephone number was reassigned to them.

According to claims made in the class action lawsuit resolved by this settlement, O’Reilly Automotive violated the federal Telephone Consumer Protection Act (TCPA) by sending unsolicited text messages to numbers on the National Do Not Call Registry.

O’Reilly Automotive is one of the largest specialty retailers of automotive aftermarket parts, tools, supplies and accessories in the United States with stores operating nationwide.

Under the terms of the settlement, class members who submit a valid and timely claim are eligible to receive an estimated cash payment of up to $22 per person. Because total payments are capped and subject to pro rata reduction based on the number of valid claims submitted, the actual amount received may be lower. Only one claim per class member per telephone number will be accepted as an approved claim.

Consumers who made an online or in-store purchase from O’Reilly Automotive in the 18 months before receiving the text messages should note that this purchase history may affect their eligibility for a payment.

The deadline for exclusion and objection is Oct. 6, 2026.

A final approval hearing for the O’Reilly Automotive settlement is scheduled for Nov. 5, 2026.

To receive settlement benefits, class members must submit their claim by Sept. 28, 2026.